Imagine your service advisors making such a strong connection with your customers that they refuse to go anywhere else for service and, they are practically guaranteed to buy their next car from you. And they even share their experience with everyone they come in contact with!
“You have to take your car here for service because…” Or, “You have to BUY your next car here!”
WHAT WOULD THAT DO FOR YOUR MARKETING & FOR YOUR BUSINESS?!
WATCH the trends over the past 40 years. Studies show there will soon be a “leveling off” period in new car retail sales.
That does NOT mean that your sales should level off.
We all know it’s going to get tougher to grow the business and remain profitable. As advertising costs go up, profits tend to go down, and we play the “low price” game to attract new customers to the dealership. So, how can we turn things around?
Here’s the SECRET you’ve been looking for!
Your service department holds the key to long term sales growth over the next five years.
Well-trained advisors help increase dealer profits and customer satisfaction in the service department, but they also retain customers for their next new car purchase! If you train your service advisors, you will:
*Reduce advertising costs,
* Increase new car sales, and
* Outpace your competition!